I am the course lead and creator of the course UX, Digital Accessibility and AI at Malmö Yrkeshögskola. I have also had the pleasure of working with highly engaged, driven, and inspiring participants, whose curiosity, reflections, discussions, and willingness to learn have played a major part in making both rounds of the course so successful and appreciated. Their diverse professional backgrounds, active participation, and openness to exploring new perspectives have created a collaborative, thoughtful, and rewarding learning environment throughout the entire course.

I developed the course structure, content, and overall learning approach, and have now delivered the course in two rounds with very positive feedback from participants. The course has been especially appreciated for its strong connection to real industry needs, its practical approach, and its focus on the human perspective in a rapidly changing digital landscape.

The course is designed as an upskilling program for professionals who are already active in fields such as IT, communication, media, design, marketing, or digital services, and who want to get into or deepen their knowledge within UX, accessibility, AI, digital discoverability, and future-oriented digital design practices. Participants come from different professional backgrounds and levels of previous experience, which creates valuable discussions and interdisciplinary learning throughout the course.

Over the course of 16 weeks, I guide participants through the subject areas using lectures, deep dives, practical exercises, assignments, workshops, discussions, and reflections. The course combines strategic perspectives with hands-on learning and focuses strongly on human-centered design, critical thinking, accessibility, inclusion, ethical responsibility, and the practical use of AI throughout the entire design process.

A key part of the course is helping participants understand how UX, accessibility, SEO, AEO, GEO, AI, user behavior, content, and digital visibility are interconnected — and how these areas increasingly shape modern digital products and services. The course explores how search behaviors and discoverability are changing through generative AI and answer-based search experiences, and how organizations need to adapt both design and content strategies accordingly.

Students work practically with user research, usability testing, behavioral understanding, information architecture, interaction design, accessibility adaptation, prototyping, and evaluation of digital experiences. AI is integrated throughout the course as both a practical tool and a critical discussion topic, supporting research, ideation, analysis, content creation, prototyping, and workflow optimization.

The course also includes future foresight, strategic thinking, and discussions around manipulative design patterns, dark patterns, ethics, responsibility, and the societal impact of AI and digital technologies. Strong emphasis is placed on critical thinking, human judgment, conscious decision-making, empathy, and understanding the responsibility designers and digital teams have when shaping digital experiences that influence people’s behaviors, choices, and wellbeing.

Through practical and reflective learning, participants develop the skills needed to create digital experiences that are accessible, inclusive, understandable, visible, ethical, and relevant — both today and in the future.