Klara Gustafsson
I’m a Lead UX/UI Designer, accessibility specialist, educator and digital strategist working at the intersection of design, technology, business and people. I combine user insights, strategy, accessibility and emerging technologies to drive meaningful digital experiences, innovation and organizational growth.
What I do
Create human-centered and inclusive digital experiences
Designing meaningful digital experiences grounded in real human needs, accessibility and inclusive thinking. Creating solutions that are both useful and sustainable.
Turn complexity into clarity through UX and strategy
Transforming complex systems, information and user needs into intuitive and sustainable digital experiences. Combining research, strategy and design to create clarity and direction.
Bridge research, strategy, design and business
Using insights, human behavior and strategic thinking to connect user needs, business goals and technical possibilities. Turning opportunities into meaningful outcomes.
Drive AI adoption, innovation and transformation
Helping teams and organizations understand, adopt and apply AI while exploring how emerging technologies are reshaping design, accessibility and digital experiences.
Develop people, teams and design maturity
Building UX maturity, developing competencies and helping individuals, teams and organizations grow through leadership, coaching, mentoring, education and shared ways of working.
Share knowledge through teaching, mentorship and community
Supporting learning, growth and collaboration through education, facilitation, mentorship, public speaking and knowledge sharing. Helping people build confidence, skills and new perspectives.
And using curiosity, empathy and critical thinking as my main tools ♡
Cases
Take a look at some of my selected case studies. You’ll find more in my portfolio via the top menu.
How do you translate a place brand into a digital experience that feels human, emotional, and authentic?
In this project, I worked as the responsible UX/UI Designer for the new website for “Livet på Öckeröarna”, a place-brand initiative by Öckerö Municipality aimed at encouraging more people to move to, stay on, and build a life on the islands.
Customer
Öckerö Kummun
Year
2026
Launches soon!
How do you create an intranet that works for thousands of employees across multiple brands, roles, and organizations, while also strengthening culture, communication, and belonging?
In this project, I worked in a leading UX role within a large pre-study and concept phase for AcadeMedia’s new intranet in Sitevision. The work focused on understanding employee needs, identifying organizational challenges, and creating a strategic direction for a modern, accessible, and personalized intranet experience.
Customer
Academedia
Year
2025
How do you make complex legal information understandable, actionable, and accessible — for everyone?
In this project, I took a leading role in research and accessibility in a large-scale pre-study for IMY. By combining user insights, accessibility analysis, and business goals, we created a strategic direction for the next generation of imy.se — a website designed not only to inform, but to guide.
Customer
Integritetsskyddsmyndigheten
Year
2025
In this project, we created four new websites for Kungälv Municipality, Kungälv Energi, Bokab, and Mimers Hus Gymnasium. The project was built around a shared UX and design foundation initially created for the municipality website and later tailored to fit the specific needs, audiences, and goals of each organization. I was responsible for UX/UI, research, and accessibility throughout the entire project, from workshops, personas, and analysis to design work, feedback sessions, and user-centered solutions with a strong focus on mobile-first design and accessibility.
Wanna checkout more of my cases?
Explore more of my selected cases and discover projects within UX, UI, accessibility, strategy, and digital development.
A small glimpse into my lectures and presentations.
Webinar: Get Ready for the 2025 Accessibility Directive (EAA) with the Help of AI (B3 x Sitevision 2024)
From my course: UX, Digital Design and AI (starting in 2025). (Un)ethical Design and Deceptive Patterns
What others say
"Klara is one of the sharpest designers I've had the privilege to work with. She combines strong design expertise with technical understanding, builds trust quickly with clients and consistently delivers high-quality work."
Ludwig Falkman, COO, B3 Engage
From my lovely students ♡
“I’m very satisfied with the course. I believe you learn a lot through the lectures, quizzes, exercises, and assignments. It has been highly rewarding and has sparked my interest in UX more than I could have imagined.
— Former student
“Thank you, Klara, for an incredible course. The main reason I joined the course was because I wanted to explore whether UX design was something for me. I can now honestly say that I am completely sold on it, and a big part of that is thanks to you.
I am now preparing to start a longer vocational education program this autumn. Thank you for everything!”
— Former student
“Wow, I am incredibly satisfied! Everyone should take this course. I have previously studied two other courses in accessibility, but this is the first time I’ve received truly valuable lectures combined with relevant assignments and great exercises. I’m so impressed and happy that I applied for and chose to take this course, because I have learned so much, both practically and analytically.
Klara presents complex information in a clear, engaging, and accessible way that has made it easy for me to truly absorb and learn from the material. It has been a long time since I took this many notes simply because everything felt so relevant and well explained.
The course itself is truly 10/10. I would honestly consider taking it again just to gain these valuable perspectives, learn new things, and refresh my skills. Thank you, Klara!”
— Former student“Thank you for a super interesting and educational course. It has given me new perspectives on UX/UI, digital accessibility, and how important it is to always start from the user’s needs. I can already see how much I bring with me into my work, both in how I think about digital solutions and the value they are actually meant to create.
The course has also inspired me on a more personal level. I actually have a small mini-project starting to grow in the background, so we’ll see how it develops moving forward.
A big thank you again for your engagement and for such a rewarding and valuable course.”
— Former student